The success of the services sector depends to a large extent on the old economy performing well. Within the services sector, there are industries like insurance and telecom which are witnessing high growth rates, but these need to be sustained over a long period. With the old economy not picking up as expected, there is concern within the market research sector.

However, having said this, I am bullish about the sector's long-term prospects. With economic liberalisation gathering pace, the market will open up still further. This means intense competition, with consumers having a variety of choices. It will become very important in the future to know the wants of consumers and accordingly cater to these. From this perspective, the market research sector holds immense potential. High and rapid growth is a certainty in the long term.

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